The potential for Cooltherm to serve this market hails from its ability to leverage on a Harvard Medical School founded procedure to remove fat in a non-invasive, painless and effective manner at very low temperatures. As the current alternative to such fat removal procedure is the painful, fully invasive, expensive and the attendant lengthy downtime of liposuction, it is anticipated that the market for this procedure and hence Cooltherm, would be huge and growing. Slimming by way of fat freezing is the next best thing for permanent fat removal.